Turn your
rock bottom
into a launchpad
Get insights on recovery, entrepreneurship, and building a life of resilience and purpose straight from someone who’s lived it.
I help sober entrepreneurs
rebuild and thrive.
I wasn’t supposed to make it. Not in business, not in life. From battling addiction and hitting rock bottom to founding multiple successful companies, my journey has been anything but conventional.
Sobriety didn’t just save my life; it became my superpower in business.
Now, I’m dedicated to helping entrepreneurs and founders overcome obstacles, rebuild with purpose, and create businesses that truly matter.






























View my articles
Explore articles and reflections on recovery, personal growth, and aligned entrepreneurship.
My companies
My work is about helping people just like me find the resources and resilience they need to build their comeback. Whether it’s through my work, my writing, or my coaching, everything I do is about helping people turn their rock bottom into a launchpad.
We help addiction treatment centers grow with marketing that actually fills beds and builds trust.
A self-serve Google Ads platform built for treatment facilities, so you can launch high-performing campaigns without the agency overhead.
A community of treatment industry leaders committed to collaboration, growth, and raising the standard of care.
Coaching and fractional strategic support for sober entrepreneurs ready to scale their impact, grow their business, and stay aligned with their values.
1:1 Coaching
Personalized sessions tailored to your unique journey, focusing on rebuilding identity and aligning with your true purpose.
Fractional CSO/CMO
Strategic leadership to drive your company's growth, leveraging my expertise in marketing and business development.
Build Your Comeback Course
A comprehensive program guiding you through the five principles to transform adversity into a foundation for success.
Working with Michael transformed my perspective on success. I now lead with authenticity and balance both in life and business.
Before working with Michael I felt like I was "sober but stuck." His coaching helped me reconnect with why I started down this path in the first place.
Hiring Michael as a fractional CMO was the best decision we made. He understood our mission, clarified our message, and gave us a strategy that finally started producing real results. It’s rare to find someone who gets both the recovery space and growth strategy—Michael gets both.
I’ve done so many courses. This is the only one that felt like it was built for someone like me. Michael doesn’t speak in clichés—he speaks from lived experience. The BYC course helped me rebuild from the inside out and gave me a structure I'm actually sticking to.
Ready to start?
If you’re done waiting for “someday” and ready to start building what’s next, reach out – I can help.
Latest posts
I had the opportunity to sit down with the incomparable @tjwoodward_ this afternoon.
We talked about navigating shame, failure (and success), and the oddly controversial idea that “you are enough.” Chatting with TJ is always a joy, and I tend to walk away smarter than when I arrived.
This episode of his #unharmable talk show airs in October.
Follow TJ and @conscious.recovery for more.
Sep 6
10,000 people and counting.
When someone finds the courage to ask for help, figuring out how to finding ethical, qualified care shouldn’t be the thing that stops them.
That’s why we founded @faeblstudios: so we could help the best rehabs in America become as visible as possible, because I believe everyone deserves the same shot at a second chance that I got.
Jun 12
There was a time when leaving behind any kind of financial legacy felt completely out of reach, let alone leaving part of my estate to causes I actually care about.
The last 7 years of building my comeback have changed that. And as part of the estate plan my husband and I are putting together through @trustandwill we’re leaving a portion to the LA Opera and the LA Ballet.
Even though apparently nobody cares about those anymore.
Sorry, @tchalamet
Mar 13
I’ve got my team is doing a listening tour right now: talking to people across the addiction treatment industry to hear what’s keeping them up at night.
One facility founder said something I haven’t been able to stop thinking about: “it’s lonely at the top.”
And I mean…. Yeah, that tracks.
People who work in treatment are already carrying emotional weight that most people don’t relate to. Couple that with everything that comes with running a business and it can definitely feel like you’re on an island.
I feel it running my companies, absolutely. There are things I have to think about every day that nobody else thinks about. There’s weight I carry that I can’t really put down at the end of the day. And it can get lonely.
Honestly, I don’t have a tidy solution here. I just thought it was worth saying this outloud.
Does that resonate with any of you? Let me know!
Mar 12
Millions of Americans - many of whom are in recovery - are going to stop receiving their SNAP benefits tomorrow. This is devastating.
I know first hand how important these benefits are. Long before I started my companies, I relied on SNAP to fill the gap between what I was earning and what I needed to get by.
I wasn’t “gaming the system” and neither are these people.
So, starting tomorrow, your friends and neighbors are going to need your help. Time to step up and give back.
Oct 31
You might think that cuts at government agencies aren’t that big of a deal.
You’d be wrong.
SAMHSA is the backbone of the addiction treatment industry in the United States; it’s the agency that makes so much of the treatment, and prevention, and research, and insurance coverage possible.
And this administration is gutting it with no plan for ensuring that the life-changing services and research and access that it provides can continue.
The call is coming from inside the house.
Oct 16
Yesterday the Trump administration fired more than 100 people from the Substance Abuse and Mental Health Services Administration (SAMHSA), the federal agency that leads efforts to treat and prevent addiction and overdoses in the US. To date they’ve arbitrarily fired more than half the staff at this tiny but incredibly important agency.
While they were doing that, I was attending a conference hosted by MSNBC to understand what we can all do to fight back against these dangerous and potentially life-ending policies.
The disease of addiction doesn’t care who you voted for, where you were raised, or where you went to school. And it requires all of us to fight for the lives of those who are still struggling.
Oct 12
Want to know the secret to building the life you always wanted?
Spoiler: There’s no secret.
Wake up. Show up. Do whatever “100%” looks like that day. Go to bed grateful.
Do that 365 times in a row.
Oct 6
If you`re in recovery, don`t spend another day believing in anything other than the promise of your potential.
I believe in you. You should believe in you too.
Sep 29
That voice in your head that`s telling you to hide, or shrink, or edit? That`s not your "wisdom" talking.
It`s just an old tape that`s been playing on repeat, warning you about a danger that doesn`t exist anymore.
You survived. You`ve grown. You`re a different version of yourself today.
It`s time to update the playlist.
Sep 23
Don`t underestimate the power of your presence in someone else`s life.
Sometimes seeing you have the courage to show up is all someone else needs to take a first step.
Sep 22
Success and sobriety don’t always happen in a straight line. They certainly didn’t for me.
But they are both available to anyone who is willing to put in the work.
Sep 8
Let’s dispel the myth that resilience, recovery, or building an exceptional life after rock bottom is reserved for the rich and well-connected.
When I got sober I had one sock, $28 bucks, and a backpack.
Addiction doesn’t discriminate, but neither does recovery. And willingness, perseverance, and faith certainly don’t either.
The honest truth is that if you think you’re done, you’re done. But if you believe you can rebuild, you’ll discover what you’re really made of.
Sep 4
“People don’t change.” “You are who you are.” “You can’t escape your past.”
Have you heard this “common wisdom” before?
I’m here to tell you that the people who tell you that are full of sh*t. They’ve never been to the edge of the abyss and come out the other side stronger and more resilient than before.
But I have. And I know that you can too. Hope, willingness, and consistency can transform “stuck” to “unstoppable.” Keep going.
Sep 2
I’m not supposed to be here. I was given a second chance at life.
And because of that, I care deeply about the work that I get to do every day - because it’s about helping other people get their own second chance.
I am grateful that I get to live a life of purpose today.
Sep 1
Without tools, you can only rebuild for so long before everything collapses.
I spent most of my adult life stuck in a cycle of build, burn, repeat. Until I finally did something radically different and found the tools I needed to break free of the cycle.
It wasn`t easy, but it worked. Now I teach other sober aspiring entrepreneurs how to do exactly the same thing.
Aug 28
Change is hard. Transformation is painful. There are going to be moments when you want to give up because the discomfort feels like too much to bear.
Keep going. That discomfort is just your new identity - brimming with confidence, clarity, and purpose - trying to break through.
Aug 27
There`s two ways you can look at it: your past - your mistakes, your tough times, your failures - are an albatross around your neck OR they are the irreplaceable lessons that make you uniquely valuable.
You choose.
Aug 26
When I was starting over I looked at people who had “made it” and felt like I’d never catch up.
But what I was forgetting was that everyone had to start somewhere.
I didn’t see the failures, the self-doubt, the years no one was watching.
All I saw was the polished part. The highlight reel.
Growth isn’t always linear. And it sure as hell isn’t instant.
You’re not behind. The only person you’re competing against is the old you.
Aug 25
Passing through London on our way to a friend’s wedding in Ireland and thought I’d share a little gratitude.
Still blows my mind that I get to live the life I live today.
Show up. Do the work. Don’t quit before the miracle happens.
I did it. You can too.
Aug 24


